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15

Sep 2009

Putting Together a Solid Search Keyword List When selecting keywords for your search campaign, many of the concepts of SEO keyword selection apply. The biggest difference is that, since we are paying for each click, we need keywords that are very specific and have a high probability of converting. Develop a Preliminary List The first step in developing your list is to find a large...

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10

Sep 2009

I developed the following guide to help give advise to those webmasters out there trying to make the most for their ad placements. Banner Ad Placement Even if your site is bringing in plenty of traffic, impressions alone do not guarantee riches when using the CPC advertising model. Obviously, clicks are all that matters. Of course, impressions are not limitless, so what we really are...

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10

Sep 2009

Earn Money by Blogging Although there is a lot of money to be made in search marketing, blogging affords another great opportunity to earn money. Blogging is great because it does not require as much time as a website, yet can still capitalize on all three of the advertising models. Step #1 – Pick a Niche The first step in becoming a profitable blogger is...

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09

Sep 2009

Landing Page Tactics The landing page is the page a user is sent to after they click on a search engine link or other advertisement link. Instead of sending the user directly to the advertiser’s web site, you can redirect the user to a page that you create. The main purpose of a landing page is to increase the chances of a conversion, so a...

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08

Sep 2009

Modeling vs. Copying It is extremely important to point out that you shouldn’t mistake “modeling” after your competition with “copying” your competition. The difference is huge, and most newbs find out the hard way. Not only is copying a competitor’s campaign looked down upon and straight up unethical, but it’s also absolutely retarded in the sense that you do not stand a chance. Your competitors...

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31

Aug 2009

Legendary. Seriously, all the thanks in the world over to Alex and the rest of his team over at Azoogle for bringing my partners and I out to the Playboy Mansion this weekend. It’s going to be impossible to ever top that party. It was worth the hype for sure. Special thanks to Michael Boghosian too for being a kick ass affiliate manager. Azoogle is...

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29

Aug 2009

Getting ready for the AzoogleAds party at the Playboy Mansion. I’m pumped! We got a ton of free stuff last night including a pretty sweet Playboy Mansion robe. I’ll post pics and more later. It’s a great time met up with some great affiliates and we all shared some tips and learned a bunch of new things. Also showed alot of the guys Bevo, and...

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25

Aug 2009

Mastering the Content Network There’s more to Google than just their search traffic, this much is certain. By not taking advantage of the Google Content Network, you’re leaving a lot of money on the table and that’s just plain wrong. The traffic is there so consequently, the opportunity is there. All you need to do is take action and grab a piece of the pie....

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24

Aug 2009

The Ultimate Quality Score Guide Things sure have changed a lot over the years as far as AdWords search is concerned. Receiving a lot of exposure used to be a lot easier in the past than it is now, simply because there weren’t as many variables involved. Back in the day, if your CTR was high enough, you didn’t have to worry about anything else...

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23

Aug 2009

The Ways of Marketing Most people associate the idea of marketing with billboards and TV commercials. They think that spending some time brainstorming, picking a random concept and “invading” the market is all there is to it. Things are unfortunately quite a bit more complicated than that. Sure, you can just pick a random concept and have your campaign ready in a matter of hours...

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