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Optimize your Mobile Marketing Campaigns with Advanced Targeting

Optimize your Mobile Marketing Campaigns with Advanced Targeting
09 Jan 2018

Over the past year marketers on Bevo Media have been able to successfully refine their marketing campaigns with our advanced targeting feature which has been helping them to specify their targeting criteria for a wider consumer reach. The enhanced technology used by our platform is allowing marketers create the right mix of offers for their consumers and improving the conversion ratio of their campaigns while they are at it.

The Advanced Targeting feature of Bevo Media will let you:

  1. Target specific Devices

By defining the specific type of devices, you as a marketer will be able to laser focus your reach to a more particular audience type, by identifying specific devices like mobile, tablet and desktop.

  1. Identify particular Browsers

Laser focusing on particular browser types including Chrome, Firefox, Opera, Internet Explorer, Safari and Edge will enable you to gain more control over your marketing campaign optimization, setting you up for better ROI and conversions.

  1. Focus on distinctive OS

The sophisticated targeting technology of Bevo Media gives you precision by allowing you to specify operating systems your audience uses. You will be able to zero in on the particular choice of OS from Windows, Android, iOS and Macintosh to give your campaigns a more defined focus.

Bevo Media’s Ad platform is already known to give its users complete unrestricted access to a massive unsaturated global inventory of pop, in-text and display traffic. With our advanced targeting, marketers are now able to focus on their specific consumer types while consistently improving the conversion ratio of their campaigns.

enhanced targeting, advanced targeting, bevo media ad exchange

Market more Hyper-Targeted Offers with Innovative Targeting

Your audience’s interests can tell you a lot about them. When marketers correlate various interests and behavioral choices, they are able to zero-in on the target audience with a more focused approach. To drive better ROI and conversions, marketers require relevancy and Bevo Media’s Advanced targeting feature offers them exactly that. You gain more compatibility with specific device, browser and OS types, meaning your mobile marketing campaigns gain more relevancy.

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Sana Khan

Sana is the Communications Director and content specialist at Bevo Media.