How Google’s Core Algorithm Update is impacting websites in a Major Way

How Google’s Core Algorithm Update is impacting websites in a Major Way
26 Mar 2018

Did your website rankings suddenly drop in the last few weeks? Are the organic rankings getting worse with time? Do you think Google is at it again? If you do, then you are absolutely right! And this time it’s a major update.

Google is known to make several changes to its algorithms every year. Even though most changes are minor, however once in a while Google rolls out a major algorithm update which tends to impact many websites in significant ways. We all are aware of Google Penguin and Panda updates, which is a major concern for many webmasters around the world because it impacts organic rankings and ultimately the website traffic. Generally, changes made to Google’s core algorithm updates are rare, however, substantial changes were officially announced to have rolled out earlier in March and we are witnessing its major impact on the SEO industry.

Google confirmed rolling out a broad core algorithm update on the 7th of March. Unlike the Panda and Penguin updates, where Google informs the webmasters about the changes made and how to resolve issues that might have impacted several websites, Google is not communicating exactly what they are trying to achieve with its latest core update this time around. Google confirmed on its Twitter account that they make these types of updates several times a year and also proclaimed that there isn’t much that webmasters can do to ‘fix’ it. Websites everywhere are noticing drops and gains in rankings.

google update, google core update

Read more on Google SearchLiaison Twitter account.

Despite the update having happened 2 weeks back now, many websites are still noticing ranking drops and there is a lot of chitter-chatter about how many website’s SEO rankings have been hit pretty bad. While a few mentioned seeing recoveries as well, most claim website rankings and traffic to have gotten worse with progressing time.

Is it possible that Google is still rolling out its core algorithm update? What’s your say on this?


Sana Khan

Sana is the Communications Director and content specialist at Bevo Media.