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How Big Data Might be Secretly Killing Your Conversions (& What to Do About It)

28

Mar 2017

Big data can be challenging. While it might seem like a great idea to collect as much information as possible and creating a huge mass of numbers, it’s no fun when you have to sift through it. Collecting a lot of data is not a bad thing. As marketers, we love collecting data, processing it through professional tools and using it to optimize our campaigns....

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10 Great Affiliate Marketing Tools that are Absolutely Free

27

Mar 2017

Unlike regular businesses that require heavy investments and have a large overhead, the affiliate industry offers an easy business model and has an extremely low overhead. But this doesn’t mean that your costs will not start adding up quickly. This is a highly competitive industry where automation can help keep the costs low and your marketing processes running smoothly. Automating your business processes will allow...

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Facebook ‘Reactions’ Matter & Why You Should Care

24

Mar 2017

News is that Facebook is now updating their Newsfeed algorithm by prioritizing ‘reactions’ over ‘likes’ and displaying posts you reacted to more prominently in the Newsfeed. The reason being that users react to stories they care about and reactions gave them a far better form of engagement than the old thumbs up button. Only last year Facebook launched 5 much appreciated reactions as an alternative...

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5 Tricks to Taming the Digital Marketing Beast

20

Mar 2017

Starting your own business can be a thrilling yet scary experience. There are strategies you need to make, campaigns you have to run and a lot marketing that’s required. Individual level efforts count. Starting from brainstorming to creating strategies and providing effective solutions – none of this would make an impact if you do not have a proper marketing plan and a dedicated team for...

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Your Guide to Must Have Affiliate Marketing Tools

13

Mar 2017

The affiliate market is cut-throat. There is a lot of competition. Everyone is trying to make money. Those who wish to achieve overnight wealth are soon disappointed and leave, while others who are a bit more ambitious with long term goals keep striving for perfection. I’m with the later. We are all eager to make money and those who are keen for affiliate marketing would...

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7 Ways to Make Paid Advertising Work for You

08

Mar 2017

Paid advertising has been helping thousands of businesses around the world make money online. It’s a great way to get more traffic to your website. But it can get pretty costly pretty fast, if you aren’t careful. I hear stories from business owners in the affiliate community from time to time, who complain about their advertising campaign eating more money than it makes while others...

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Affiliate Marketing conceptual image with various element and blue background.

28

Feb 2017

Affiliate marketing is easy money. We’ve all heard this. Some of us might have believed it too initially, until all our quick money making fantasies were jolted into oblivion by some dead end campaign or other heartbreaking affiliate reality. I have personally been involved with the affiliate marketing industry for a little over 9 years now and I believe that affiliate programs are great. They...

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What Digital Marketing, SEO & Social Media looks like in 2017

27

Feb 2017

Social media. SEO. Digital marketing. 3 crucial words which can make or break a business. Regardless of what you are selling or how small your audience is, businesses rely on these 3 processes to connect with consumers. Correction: Businesses heavily depend on all three. Every single day. Whether you are a marketer, a business selling some highly complex software or a brand interested in attracting...

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How is Facebook Creative Hub good for Advertisers

24

Feb 2017

Online advertising started out simple. Back in the day even Facebook advertisement was much simpler than it is today. Now we are not only dealing with text based advertisement but there is also video and mobile. Out of the two we all know where the real potential lies. Two words: Mobile advertisement. Mobile advertising has become a critical component of the marketing mix. Brand and...

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Marketing Hacks to making the most out of YouTube Videos

20

Feb 2017

Statistics say that by the end of 2016, around 300 hours of videos were uploaded on YouTube daily while 3.25 billion hours of video was consumed each month with almost 5 billion videos being watched every day. Viewers who complete the TrueView ads on YouTube by watching at least 30 seconds or more of a video are 23 times more likely to subscribe to a...

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