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Building an Actionable Mobile Marketing Strategy for your Brand

18

Jul 2017

Everything is mobile these days. Whatever remains is going mobile too. In fact, statistics show that 59% of mobile owners expect websites to be optimized for mobile and 61% won’t return to the mobile website if they have trouble accessing it while 57% refuse to recommend a business if they have a poorly designed mobile website. Today, up to 68% companies are investing in mobile...

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This is Why Mobile Marketers Need to Strategically Clean up Bad Data

11

Jul 2017

The mobile channel is a great way to build engagement with your customers and mobile optimization can help make this journey a whole a lot easier. Last month, in our post Mobile Optimization: Making the initial minutes count, we established how asking the right question can lead you to give your customers the best first time user experience and make your conversion process smoother. In...

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Affiliate Marketing Conferences 2017: Must-Attend Events for the Q3

04

Jul 2017

Affiliate marketing conferences are great for interacting with industry gurus and expanding your network by forming relationships with fellow affiliates. Affiliate events brings experts together under one roof. You not only get to discuss ideas and exchanging notes but learn new practices as well. My favorite part of attending an affiliate marketing conference is the Q/A session where experts meet guests to answer their questions....

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Mobile Optimization: Making the Initial Minutes Count

28

Jun 2017

The first few minutes a user spends viewing your brand on their mobile, particularly your app, are significant. And I don’t say that lightly. When you build an app, you are spending a good amount of money getting it developed, deployed and promoted in the hopes to make more money. No matter how you list it down, at the end of it all it’s about...

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Are you sure you’re creating strong enough Affiliate Links?

28

Jun 2017

Whether you’ve been part of the affiliate marketing world for a little while or longer, you probably know what an affiliate link is and how to create one. An affiliate link is basically a specific URL which contains the affiliate’s username or unique ID and is used by the advertisers to track the traffic an affiliate sends to the advertiser’s website as part of the...

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How Apple’s New App Store will Impact Performance Advertisers

22

Jun 2017

Earlier this month Apple announced the redesign of their App Store as part of their iOS 11 update at Apple’s Worldwide Developers Conference. To put it simply: the redesign is introducing a brand new App Store look and includes some major changes. Just so you know, Apple’s App Store has been around for 9 years now, has over 500 million active users and there are around 25...

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5 Ways to get banned on Facebook (& how to avoid them)

19

Jun 2017

Love it or hate it, Facebook is a great place for networking, advertising and making money. It is also very distracting. With over 2 billion active users, Facebook is currently THE most popular social media network online. The platform clearly is a dream destination for advertisers, offering them a huge ready-made traffic source and helping them captivate a massive target audience. Running conversion-focused ad campaigns...

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Why more Publishers are switching to Automated Ad Networks

16

Jun 2017

The way adverts are displayed, traded and reported impacts just about every player involved in the process. From the publisher to the viewer and everyone in between. For over a decade now, we have seen display advertising toiling along the same targeting models and payment processes. The picture gradually shifted in 2015, with automation took over the scene and improvements started happening at the customer...

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Why your Mobile First Marketing Strategy might Fail Miserably

12

Jun 2017

Surprisingly, today there are over 3 million mobile apps deployed online. Even though a frightening majority of these apps offer a terrible user experience and are not even built on a strong enough foundation, yet many brands are keen on deploying apps without considering user experience. Once upon a time, poorly built apps were easily accepted into app stores. However, today a great digital experience...

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Only 20% Businesses have a well-defined Mobile Strategy. Do you?

30

May 2017

A strong mobile presence is indispensable in today’s market where an average user spends most of their time glued to their smartphone. Even though many brands have embraced mobile advertising, only a handful view mobile apps as an effective means to promote their business. Most either fail to grasp the significance of the breakout opportunity mobile offers or find building mobile apps a time consuming...

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