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Marketing Hacks to making the most out of YouTube Videos

20

Feb 2017

Statistics say that by the end of 2016, around 300 hours of videos were uploaded on YouTube daily while 3.25 billion hours of video was consumed each month with almost 5 billion videos being watched every day. Viewers who complete the TrueView ads on YouTube by watching at least 30 seconds or more of a video are 23 times more likely to subscribe to a...

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7 Reasons other Businesses are Podcasting And You Should Too

15

Feb 2017

Podcasting is more than just a trend. If I told you a couple of years back that podcasting will become popular, most of you would have disregarded this statement. Who am I kidding! I would have disregarded this statement myself. Initiated almost a decade ago, podcasting gradually gained prominence and by 2013 podcast subscriptions reached the 1 billion mark on iTunes, according to a report...

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5 Expensive AdWords Mistakes You Must Avoid

08

Feb 2017

Google AdWords can drive terrific results. When used correctly, this fantastic tool can help you attract the right target audience and generate new leads for your business. While it is an excellent tool to drive traffic home, it can also be one of the most costly, if not handled properly. Generally AdWords works well for all kinds of industries, products and services. The best part...

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5 Game Changing Power Lessons in Personalized Marketing

26

Jan 2017

Marketing thrives on relevance and businesses thrive on smart marketing. It’s a simple formula. Gone are the days when marketers would serve the same content, irrespective of the context, to everyone in the hopes to attract the right audience. Now marketers are smarter. They understand the importance of content relevance and personalization. Today, businesses are more committed to providing customers with a superior brand experience,...

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7 Ways to Improve your Engagement with Twitter Analytics

25

Jan 2017

As a passionate blogger and marketer, one of the things that I find pretty cool about social networking is the whole bunch of amazing free social media management tools that are available for our disposal. Yes, I said free. From Facebook to Twitter and Pinterest – there are quite a few major social media players that offer analytics tools to their users. Now that’s quite...

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New Domain & RON Targeting Capability Now Available on Bevo Ad Exchange

24

Jan 2017

Bevo Media is sending out a belated New Year gift to our users! We are happy to announce the latest upgrade in our series of precision targeting capabilities. Now Bevo Ad Exchange users can maximize their campaign ROI and conversions with new domain and RON targeting capabilities. Achieve Maximum Performance with Precision Targeting Reach out to your desired online audiences with our state-of-the-art proprietary targeting...

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Facebook’s mid-roll Video Ads and what they mean for the Publishers

20

Jan 2017

YouTube has been dominating the online video ad business for years and now finally Facebook has planned on following suit by testing out mid-roll video advertising. This news came as no surprise to me. Just last year, Facebook claimed to have 500 million video viewers on its platform, with an average user watching approximately 100 million hours of video per day. It makes sense then...

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5 Tricks to Creating Better Facebook Video Ads

18

Jan 2017

Facebook is a hub for advertisers. Today advertising has become a crucial part of every agency and brand’s marketing mix. And why would it not? With a global community reaching over to almost 2 billion active users who come from a wide array of demographics, Facebook is now seen as a critical component of online marketing and mobile advertising. From startup companies who are just...

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(c) Can Stock Photo Inc. / SergeyNivens

12

Jan 2017

We all want to be a ‘Super Affiliate’. We dream about making money. Lots and lots of money. But let’s face it, becoming a super duper guru of any industry takes time and patience. Not to mention experimentation (at many levels) and experience. These people are pros. They know their stuff. They dominate the industry with well-rounded skills and run profitable campaigns. They have business...

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Understanding Ad Exchange & the ABCs of Buying Ads Online

05

Jan 2017

The advertising landscape has changed drastically over the last few years. Gone are the days when advertisement meant only static ads printed in newspapers and magazines. Today online advertising has taken over with its vast digital arena, combining the marketing efforts on the digital, social and traditional front. Digital advertising is proving to be a game changer for companies. Billions of dollars are transacted annually...

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