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Google introduces New Tools in an Attempt to Win over Publishers

23

Aug 2017

In order to keep its online advertising marketers and consumers happy, Google is making some interesting changes much along the lines of Facebook. According to a report published in Bloomberg, Google is testing 3 new tools for publishers. The said tools are being developed to help increase subscriptions for publishers. This exploration of Google around publishing tools includes the revamp of a feature called ‘first...

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7 Reasons Why Pop Under Advertising Still Works despite Ad Blockers

16

Aug 2017

Pop under advertising is known to direct targeted mainstream traffic to your website by opening your display ad in a new window underneath the active window or a separate tab of the target audience. This is one of the most common forms of online advertising used today. Even though many still prefer the pop up ads which most users have learnt to ignore, closing the...

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A Brief Guide to Building an Effective Customer Engagement Strategy (and 7 strategies that actually work)

12

Aug 2017

In the digital world of today, consumers expect brands to anticipate and meet their needs. As customer experience becomes imperative in the marketing process, the line between customer service and marketing continues to become blur. Customers want to be heard, get solutions to their problems and find fixes for their issues – in short, they want to feel a connection to the brand. To further...

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How a Performance Tracking Platform can impact Campaign Conversions

08

Aug 2017

Affiliate marketing is one of the most popular means of making extra income online but in order for you to succeed you will have to ensure that you have a high conversion rate. Most of us know that active consumer engagement is the key to higher earning potential. But what some affiliates don’t realize is that tracking the growth and analyzing the performance of an...

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Video Marketing is increasing 80% conversions for Brands everywhere (and you’re probably missing out)

28

Jul 2017

The digital marketing landscape has panned out, changing significantly over the last decade. Those of us who were previously addicted to laptops have shifted our focus to Smartphones, making it our main mode of connection with the rest of the world. From web search to social interactions, business communications, finding directions and shopping, the list of tasks we perform on our mobile devices is never...

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Facebook Opens up Groups for Pages and Publishers are Thrilled

25

Jul 2017

In a recent (much applauded) news, Facebook announced that it will now allow brands, publishers and page owners to create Groups connected to their Pages. Even though the social media giant had been testing out Groups for Pages since April, the official announcement for Facebook Groups for Pages came only last Wednesday by Chris Cox, the chief product officer at Facebook. “We’re making Groups for Pages...

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A Brief Guide to Understanding Native Mobile Advertising

24

Jul 2017

If you have been advertising your products over the web or using an ad network to make money off advertising then you are probably already familiar with this. As currently the most accepted and effective form of advertisement, native mobile advertisement has been receiving unusual attention from advertising agencies as well as app developers alike. Apparently this form of advertisement consumes 40% more time of...

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Building an Actionable Mobile Marketing Strategy for your Brand

18

Jul 2017

Everything is mobile these days. Whatever remains is going mobile too. In fact, statistics show that 59% of mobile owners expect websites to be optimized for mobile and 61% won’t return to the mobile website if they have trouble accessing it while 57% refuse to recommend a business if they have a poorly designed mobile website. Today, up to 68% companies are investing in mobile...

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This is Why Mobile Marketers Need to Strategically Clean up Bad Data

11

Jul 2017

The mobile channel is a great way to build engagement with your customers and mobile optimization can help make this journey a whole a lot easier. Last month, in our post Mobile Optimization: Making the initial minutes count, we established how asking the right question can lead you to give your customers the best first time user experience and make your conversion process smoother. In...

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