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Gain Better Control Of Your Campaigns With Enhanced Targeting Including Mobile!

01

Dec 2016

We are already spreading the holiday cheer and sending some good stuff your way! Bevo Media is proud to announce ‘Enhanced Targeting’, the latest addition to our series of upgrades. Now you can refine your campaigns and specify your own targeting criteria for a wider and laser focused reach. The Enhanced Targeting feature offered by Bevo Media allows you to define the type of traffic...

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5 Ways and More to Maximize your Black Friday Marketing

17

Nov 2016

The year’s fourth quarter is always an exciting time for marketers. Promotions start early in October, as the shopping season traditionally opens with Black Friday, filling the entire month of November when retailers start executing strong marketing strategies to make the most out of the holiday season. But with November half gone, those who are late on marketing and have still not started promoting their...

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5 Top Ad Exchange Networks Every Marketer Should Be Using

14

Nov 2016

  Digital advertising is a huge landscape. From video ads to display and native ads for mobiles and desktops – there is a large selection of advertising inventory available for those who wish to market their products and services to relevant audience online. Did you know that billions of dollars are transacted annually on digital ad exchanges? Unbelievable, isn’t it? For years now, Ad Exchange...

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The Problem with Facebook Ad Measurement

11

Nov 2016

Publishers and paid social pros are not too happy with Facebook’s Ad measurement shortcomings. Those who earlier believed that Facebook provided data that they could depend on are now in serious doubt with the platform’s data limitations. Ad buyers and publishers are frustrated with the seemingly impossible footprints measurement and the overall impact it has on their business. And why wouldn’t they? People are having...

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15 Must Listen Podcasts For All Affiliate Marketers

28

Oct 2016

What if you had expert advice readily available at your fingertips and you could get a walkthrough with real life examples for your business? How would you consume that information? Would you like to spend hours on your mobile device or laptop reading text? Or will you prefer listening to an audio while you are commuting or working out at the gym or doing some...

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What Ad Agencies of the Future Look like

28

Oct 2016

Within the next decade or so, ‘ad agencies’ will not remain the ad agencies we know and understand today. They will look and function differently. Yes, believe it or not, that will happen. In fact, the shift has already started. Rewind a few years and you will notice that an ad agency at that time was just that – an ad agency. Things were simpler...

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Why No One is Responding to your Emails & how you can overcome it

26

Oct 2016

Have you ever received one of those annoying unsolicited emails that should end up in the Spam bin but accidentally lands in your inbox instead? You probably have. I’ve had my share of these uncalled for emails conveniently passing through to my inbox without being caught by the Spam filters. Some, I must admit, I even ended up opening because, well… the subject line looked...

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iOS 10 launches Better & Stronger “Limit Ad Tracking”

21

Oct 2016

We all love Apple and its trendsetting ventures. Time and time again they continue to awe, amaze and sometimes even shock us. We can easily say that the newest Apple upgrade did all three. Apple’s latest iOS 10 update that roll out last month caused much stir in the mobile advertising world with its powerful ad tracking protection. As if the epic Ad Blocking battle...

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Ready to get addicted to work? Facebook Workplace is here

20

Oct 2016

After much hype, Facebook officially launched its much anticipated ‘Facebook Workplace’ last Monday. And about time too! Formally known as ‘Facebook at Work’, it is an enterprise communication and collaboration network which is now available for all kinds of businesses, companies, teams, non-profit organizations, educational institutions and agencies. Facebook started building this business version of Facebook back in 2014 and officially unveiled the first beta...

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The Adblock Battle. Is the Future of Branding Dead?

07

Oct 2016

Over a month back the whole world witnessed Facebook waging a war against “annoying, disruptive ads” and as a result “got all anti-user”, taking “a dark path against user choice” according to Adblock Plus’s owner Ben Williams. A cat-and-mouse battle ensued just hours after Facebook rolled out an update to nullify Adblock Plus’s workaround. ABP (Adblock Plus) was able to score a shock reversal by...

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