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How Apple’s New App Store will Impact Performance Advertisers

22

Jun 2017

Earlier this month Apple announced the redesign of their App Store as part of their iOS 11 update at Apple’s Worldwide Developers Conference. To put it simply: the redesign is introducing a brand new App Store look and includes some major changes. Just so you know, Apple’s App Store has been around for 9 years now, has over 500 million active users and there are around 25...

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5 Ways to get banned on Facebook (& how to avoid them)

19

Jun 2017

Love it or hate it, Facebook is a great place for networking, advertising and making money. It is also very distracting. With over 2 billion active users, Facebook is currently THE most popular social media network online. The platform clearly is a dream destination for advertisers, offering them a huge ready-made traffic source and helping them captivate a massive target audience. Running conversion-focused ad campaigns...

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Why more Publishers are switching to Automated Ad Networks

16

Jun 2017

The way adverts are displayed, traded and reported impacts just about every player involved in the process. From the publisher to the viewer and everyone in between. For over a decade now, we have seen display advertising toiling along the same targeting models and payment processes. The picture gradually shifted in 2015, with automation took over the scene and improvements started happening at the customer...

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Why your Mobile First Marketing Strategy might Fail Miserably

12

Jun 2017

Surprisingly, today there are over 3 million mobile apps deployed online. Even though a frightening majority of these apps offer a terrible user experience and are not even built on a strong enough foundation, yet many brands are keen on deploying apps without considering user experience. Once upon a time, poorly built apps were easily accepted into app stores. However, today a great digital experience...

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Only 20% Businesses have a well-defined Mobile Strategy. Do you?

30

May 2017

A strong mobile presence is indispensable in today’s market where an average user spends most of their time glued to their smartphone. Even though many brands have embraced mobile advertising, only a handful view mobile apps as an effective means to promote their business. Most either fail to grasp the significance of the breakout opportunity mobile offers or find building mobile apps a time consuming...

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Facebook Instant Articles: The Publisher’s Benefit

29

May 2017

It is expected that 85% of consumer relationships with brands by 2020 will be without human interaction. This stat doesn’t surprise me, knowing the fact that we as consumers are constantly using our smartphones, having made them an indispensable part of our lives. We are no longer using our mobile devices to just stay in touch with our friends or family but 81% of us...

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Affiliate Marketing Must-haves: My Pre-launch Checklist for Better Conversions

22

May 2017

As humans we are prone to mistakes. I can go all “To err is human…” but I think I’ll pass. Let’s just put it this way. As humans, we over analyze things, remember the big stuff and forget the small things (most of the times). Because we always have a 101 things going on in our heads and while we are busy trying to give...

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5 Tips for Supercharging your Performance Marketing Game Plan

18

May 2017

Performance marketing is nothing new. It’s been on the rise since the advent of mobile marketing and online advertising. We, as consumers, use our smartphones every waking moment of the day. From the minute we wake up till we fall asleep, most of our purchases, browsing and communication takes place on it – making the smartphone necessity as opposed to the luxury it was considered...

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7 Prominent Features your Affiliate Tracking Platform should have

12

May 2017

Affiliate marketing is a great way to earn that extra income online. It is also a popular way to actively engage potential visitors and driving them to purchase products from affiliate links by converting them into paying customers. And somewhere behind all the campaign creation, link promotion, user engagement and conversions, right down to the sales – there is a regular activity of tracking and...

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7 Ways Push Notifications Are Helping Businesses Thrive

10

May 2017

Marketing is fast paced. Customer behaviors and preference are rapidly changing with technology, outgrowing it every few months. Marketers are always on the lookout for reliable technologies that can help them connect with a massive audience. All kinds of companies and industries are picking up on various communication channels and adopting newer ways of engaging their target market. Mobile has become a non-negotiable truth of...

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