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This is how 80% Brands are Yielding Positive ROI with Influencer Marketing

20

Sep 2017

The craze we know as influencer marketing took off instantly as the digital marketing world exploded earlier this year with brands willingly paying big bucks to get their products promoted. It clearly is a broad shift from the regular focus on strategic marketing campaigns that aim at the target audience. This is a new kind of personal branding where a leader, in your specific market,...

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Your Basic Guide to Understanding the Effective In-Text Advertising

15

Sep 2017

Technology has revolutionized the way we do business online. From advertisers to consumers and everyone else in between is using programmatic technology to buy and sell products and services. The penetration of advertising in almost all online channels has created brand awareness for companies around the world. Businesses are using cost effective ways of promoting their brands irrespective of geographical boundaries. The emergence of social...

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7 Epic Affiliate Marketing Fails that will backfire for sure

07

Sep 2017

Understanding the ins and outs of the affiliate industry can be overwhelming but it’s the only way to go if you intend on surviving the competitive affiliate market. Yet every day I see so many affiliates failing and quickly become frustrated with the industry, primarily because: They feel like they are wasting too much money and time They waste energy in creating strategies that never...

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5 Disastrous Marketing Strategies you need to Stop Making Right Now

29

Aug 2017

If you’ve just started your own business and plan on running your first marketing campaign, chances are that you will most likely fail. Don’t get me wrong, but no one’s ever created a successful marketing strategy in the first go. At least, not anyone that I’ve heard of. Even the most experienced entrepreneurs don’t always get things right, not until they are standing knee deep...

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Google introduces New Tools in an Attempt to Win over Publishers

23

Aug 2017

In order to keep its online advertising marketers and consumers happy, Google is making some interesting changes much along the lines of Facebook. According to a report published in Bloomberg, Google is testing 3 new tools for publishers. The said tools are being developed to help increase subscriptions for publishers. This exploration of Google around publishing tools includes the revamp of a feature called ‘first...

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7 Reasons Why Pop Under Advertising Still Works despite Ad Blockers

16

Aug 2017

Pop under advertising is known to direct targeted mainstream traffic to your website by opening your display ad in a new window underneath the active window or a separate tab of the target audience. This is one of the most common forms of online advertising used today. Even though many still prefer the pop up ads which most users have learnt to ignore, closing the...

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A Brief Guide to Building an Effective Customer Engagement Strategy (and 7 strategies that actually work)

12

Aug 2017

In the digital world of today, consumers expect brands to anticipate and meet their needs. As customer experience becomes imperative in the marketing process, the line between customer service and marketing continues to become blur. Customers want to be heard, get solutions to their problems and find fixes for their issues – in short, they want to feel a connection to the brand. To further...

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How a Performance Tracking Platform can impact Campaign Conversions

08

Aug 2017

Affiliate marketing is one of the most popular means of making extra income online but in order for you to succeed you will have to ensure that you have a high conversion rate. Most of us know that active consumer engagement is the key to higher earning potential. But what some affiliates don’t realize is that tracking the growth and analyzing the performance of an...

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Video Marketing is increasing 80% conversions for Brands everywhere (and you’re probably missing out)

28

Jul 2017

The digital marketing landscape has panned out, changing significantly over the last decade. Those of us who were previously addicted to laptops have shifted our focus to Smartphones, making it our main mode of connection with the rest of the world. From web search to social interactions, business communications, finding directions and shopping, the list of tasks we perform on our mobile devices is never...

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