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5 Tips for Running a Successful Native Advertising Campaign

12

Jul 2018

We live in an age of ad blockers. It’s an era where influencers matter and video is giving marketing campaigns tremendous growth. The advertising landscape has also changed for the better with online ad formats becoming smart and behavioral based. The advent of native advertising gave birth to a new era of digital advertising solutions, which enabled businesses to smartly advertise their products to seamlessly...

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5 Ways Native Advertising gives your Brand better Visibility

28

Jun 2018

Ads can be annoying. They are definitely disruptive. Especially the banner, pop and video ads that make it impossible for you to continue reading the article you were interested in and prevent you from watching the video you were checking out. No wonder millions of people worldwide are using ad blockers and filters. 55% of marketers don’t use native advertising Because they don’t understand how...

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Ad Exchange 101: Blacklist or Whitelist IP Addresses for your Ad Campaign

25

Jun 2018

In an online world full of spam and fraud, reaching out to your target audience can be difficult feat to accomplish. The digital advertising ecosystem is built on trust and fraud has the capability to quickly erode that trust. Which is why when marketers run ad campaigns they want to make sure that their ads will be visible in all the right places to attract...

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Affiliate Conferences and Digital Marketing Events to mark for July – Sep 2018

16

Jun 2018

Every quarter there are dozens of affiliate marketing conferences and events happening around the world. All of which are undoubtedly great and most of us have a hard choosing from them. To help you mark your calendars, we have put together a comprehensive list of some recommended affiliate conferences and digital marketing events happening in the third quarter of 2018. JULY Influencer Marketing Conference 03...

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Ad Exchange 101: Whitelisting and Blacklisting domains

10

Jun 2018

Programmatic advertising offers marketers and brands an effective way to refine their targeting by narrowing down on the right audiences for their ad campaigns. We live in an age where ad fraud and spam is common. Proliferation of fake news has had a profound impact on how advertisers market their brands which is why in the current marketing environment, the syndication of whitelists and blacklists...

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How will the GDPR Compliance affect your Affiliate Marketing Efforts and why you should care

24

May 2018

The GDPR is taking effect on 25th May, 2018 and this news alone has caused quite a stir in the affiliate industry. The affiliate market in particular is showing great concern regarding its immediate effects. Known as the General Data Protection Regulation, the GDPR has been in the making for over four years now and represents the biggest change in data protection and privacy laws...

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5 Successful Native Ads Campaign Strategies you are probably overlooking

22

May 2018

Native ads have the quality of being non-disruptive which is why they can easily expose the readers to content without sticking out in an irritating manner, unlike its display and banner ads counterpart. Where in the past, more brands depended on traditional display banners, today, brands are reporting two to three time more conversion and click ratio of potential consumers with native ads campaigns. Once...

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5 Reasons Advertisers should run Programmatic Native Ad Campaigns

14

May 2018

Native ad campaigns are helping brands to really shine. They are impressive when it comes to driving traffic and boosting audience engagement with the brand in the long run. They are also known to have a better response rate as compared to display. Ever since Facebook began offering marketing channels for native content, native ads started to gain more prominence. Although native ads have yet...

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[NOW LIVE] The New & Improved Bevo Media Ads Exchange

05

May 2018

The Bevo Media team is proud to announce the launch of a new Bevo Media Ads Exchange platform. We have been successfully serving thousands of advertisers and publishers the world over with the first real-time bidding exchange. To give performance marketers an added advantage, we have now upgraded our ads exchange platform with new and enhanced features. With the New Bevo Media Ads Exchange, you...

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Avoiding to use an Ad Tracking Platform to track your Campaigns? Read This!

27

Apr 2018

Every once in a while I come across publishers who are not too keen about tracking the campaigns they are running. When asked why, they reply in a matter-of-fact way that it doesn’t seem necessary because they make enough sales. But how do they know that? How can anyone know if they are making enough sales and not missing out on more lucrative opportunities without...

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